Key Takeaways:

• Ifop Group, a leading French player in consumer research, is to acquire Nelly Rodi. 
• Nelly Rodi is known for sociocultural and creative trend forecasting, particularly in beauty, luxury, fashion, and lifestyle.
• Ifop Group’s brands include Ifop, Sociovision, Occurence, Deep Opinion, and Brainvalue.

After celebrating its fortieth anniversary last year, Nelly Rodi has changed hands.

WHO: NellyRodi, founded in 1985 by Nelly Rodi, a visionary figure in fashion and design, is one of the pioneering forecasting and consulting agencies for the creative industries. With long-standing expertise in analyzing creative trends, the agency has developed a unique approach that blends creativity, market research, and an understanding of consumer behavior, enabling it to decipher societal evolution and anticipate future expectations. Over the years, NellyRodi has expanded its expertise and reach internationally, with a presence in Paris, Los Angeles, and Tokyo in particular, and now works with brands seeking to connect emotionally with their customers and establish cultural relevance. Through its studies, trend books, and consulting missions, NellyRodi helps clients define brand strategies, develop product and service ranges, and refine business models.

Founded in 1938 by sociologist Jean Stoetzel, Ifop Group pioneered the survey method and was the first to conduct public opinion polls in France. Over the years, Ifop has grown across Europe, the United States, and China as a specialist in consumer and citizen insights, evolving into a multi-expertise group integrating Sociovision, Occurrence, Deep Opinion, and Brainvalue.